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Tag Archives: Small Cities

Small towns spend big online

Online shopping is growing fast in India and smaller towns are playing a leading role. They match metros when it comes to transactions, whether they’re buying toys or two-wheelers.”More than half our business comes from users in 450 non-metro towns. This segment is growing faster than the...

Non-Metros Power Rapid Growth Of Honda Cars

Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2 and Tier-3 locations has been faster as the propensity to consume has increased. There are many...

Unmetros: A Rewarding Puzzle To Crack

At Dainik Bhaskar’s Unmetro conference, a key discussion centered around the issue of understanding these ‘Unmetro’ markets better. The subject of the panel discussion was Unmetro Divide: The demographics of succeeding in Unmetro markets – its decision makers, the biggest consumption groups, the fastest growing categories and...