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Tag Archives: News

Small towns spend big online

Online shopping is growing fast in India and smaller towns are playing a leading role. They match metros when it comes to transactions, whether they’re buying toys or two-wheelers.”More than half our business comes from users in 450 non-metro towns. This segment is growing faster than the...

Non-metro emerging cities to aid retailers’ growth

Non-metro major emerging cities of Jaipur, Kochi, Ludhiana, Indore, Nagpur and Udaipur are being perceived as the upcoming cities that retailers are considering with growing seriousness.   In a report compiled by real estate consultancy company Jones Lang LaSalle, these non-metro major cities are emerging as lucrative...

Ford India focusing on non-metro markets

Ford India is focusing on non-metro hinterland markets to rev up growth of sales. The company, which has just unveiled four dealerships in as many locations, is pushing for “deeper footprint” beyond the creamy-layer metro markets.   “Already more than 40% of our growth comes from Tier2...

Non-Metros Power Rapid Growth Of Honda Cars

Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2 and Tier-3 locations has been faster as the propensity to consume has increased. There are many...

Unmetros: A Rewarding Puzzle To Crack

At Dainik Bhaskar’s Unmetro conference, a key discussion centered around the issue of understanding these ‘Unmetro’ markets better. The subject of the panel discussion was Unmetro Divide: The demographics of succeeding in Unmetro markets – its decision makers, the biggest consumption groups, the fastest growing categories and...

Unmetro: Bengaluru Opportunity

Following the successful series of the first-ever conceptualized Unmetro events in three cities of Delhi, Mumbai and Bengaluru in 2013, Dainik Bhaskar’s Unmetro conference made its first stop in Bengaluru this year. The conference, held on July 25, evoked even stronger interests and participation from Bengaluru’s marketing...