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Tag Archives: Media Plans

Non-Metros Power Rapid Growth Of Honda Cars

Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2 and Tier-3 locations has been faster as the propensity to consume has increased. There are many...

Unmetros: A Rewarding Puzzle To Crack

At Dainik Bhaskar’s Unmetro conference, a key discussion centered around the issue of understanding these ‘Unmetro’ markets better. The subject of the panel discussion was Unmetro Divide: The demographics of succeeding in Unmetro markets – its decision makers, the biggest consumption groups, the fastest growing categories and...

Unmetro: Bengaluru Opportunity

Following the successful series of the first-ever conceptualized Unmetro events in three cities of Delhi, Mumbai and Bengaluru in 2013, Dainik Bhaskar’s Unmetro conference made its first stop in Bengaluru this year. The conference, held on July 25, evoked even stronger interests and participation from Bengaluru’s marketing...