Recent studies have projected that India will face an unprecedented scale of urbanisation- 350 million Indians will move to cities by 2030. This number is likely to double to 700 million by 2050 which is 2.5 times the size of the USA’s present population and will...
Online shopping is growing fast in India and smaller towns are playing a leading role. They match metros when it comes to transactions, whether they’re buying toys or two-wheelers.”More than half our business comes from users in 450 non-metro towns. This segment is growing faster than the...
Bhavesh Soni was born and raised in Mumbai, but abandoned the maximum city and moved to Vadodara in search of a quieter, better life. His 25-km commute to work took him two hours in Mumbai; it’s now a 10 minute drive in Vadodra. He paid Rs. 10,000...
The rapidly growing Indian economy is witnessing the emergence of new economic centers of consumption. So far the country’s metros and tier-I cities were the hubs of economic activity; however, the focus is now shifting to the next 40 cities that are experiencing rapid urbanization and economic...
Non-metro major emerging cities of Jaipur, Kochi, Ludhiana, Indore, Nagpur and Udaipur are being perceived as the upcoming cities that retailers are considering with growing seriousness. In a report compiled by real estate consultancy company Jones Lang LaSalle, these non-metro major cities are emerging as lucrative...
It’s that time of the year when drinks flow and the air is thick with cigar smoke. Night clubs and discos will be packed; women in miniskirts and men in flashy club shirts will dance like there is no tomorrow. Parties are de rigueur for the festival...
Ford India is focusing on non-metro hinterland markets to rev up growth of sales. The company, which has just unveiled four dealerships in as many locations, is pushing for “deeper footprint” beyond the creamy-layer metro markets. “Already more than 40% of our growth comes from Tier2...
A number of tier II and III cities like Jaipur, Nagpur, Bhopal, Chandigarh, Coimbatore, Ludhiana, Mangalore, Indore and Kochi, have come into reckoning as the growth drivers of the future. They are attracting large investments as they possess a significant cost advantage – in terms of land...
Presenting the keynote at the Dainik Bhaskar Unmetro Conference in Bengaluru, P. Krishnakumar, executive director & GM, consumer & small businesses, Dell India, defines metros as the cities with various opportunities at a point in time, to which people migrated in search of opportunities and which were...
Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2 and Tier-3 locations has been faster as the propensity to consume has increased. There are many...
