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Tag Archives: Delhi

Growing Aspirations and Opportunities

Marketers are fast realising the importance of making a strong non-metro strategy as the growth from the metros is no longer as swift as it was in the past and the cost incurred is very high. The day-long ‘Dainik Bhaskar Unmetro’ conference, held in Gurgaon, kicked off...

Unmetro decoding the unmetro consumer

Arun Iyer, the man behind popular ads like Idea’s ‘No Ullu Banaoing’, Tanishq Remarriage, Surf Excel ‘Daag Acche Hain’, gave a detailed view on advertising designed for the unmetro consumer. Dainik Bhaskar’s Unmetro Conclave, held in Gurgaon, to discuss the potential in tier II and tier III...

Delhi the Benchmark for Unmetro India

If quality of living and availability of key services like transport infrastructure, education, and healthcare is the benchmark, then Delhi is clearly the city to beat in India. These were the conclusions from  “The Best City Awards’,  presented by ABP News, a leading news channel.    The...