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Tag Archives: Brand

Small towns spend big online

Online shopping is growing fast in India and smaller towns are playing a leading role. They match metros when it comes to transactions, whether they’re buying toys or two-wheelers.”More than half our business comes from users in 450 non-metro towns. This segment is growing faster than the...

Ford India focusing on non-metro markets

Ford India is focusing on non-metro hinterland markets to rev up growth of sales. The company, which has just unveiled four dealerships in as many locations, is pushing for “deeper footprint” beyond the creamy-layer metro markets.   “Already more than 40% of our growth comes from Tier2...

Non-Metros Power Rapid Growth Of Honda Cars

Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2 and Tier-3 locations has been faster as the propensity to consume has increased. There are many...

Brand Engagement Beyond The Metros

Brands have traditionally engaged only with urban consumers. Even with the rise in spending in the non-metro and rural areas, these consumers are often seen only as faceless buyers. Technology now allows these consumers to have a voice, and brands can engage with them too through mobile...