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Low- cost tablet makers target the small towns

Tablet makers like Micromax, HCL, Datawind get half their sales from small towns.

Like any other small town youth, the twenty year old Nitin, a student in Gorakhpur, a small town in Uttar Pradesh, uses his tablet to download notes from an online tutorial. He uses the tablet for playing games, listening to songs and even reading his favorite books.

Like Nitin, a number of people in the small towns of India are adapting to technology as quickly as their counterparts in the metros. Tapping this potential, low-cost tablet makers like Micromax, HCL Infosystems, Zync, Karbonn, Datawind among others have found a booming market in tier-II and III cities across the country that now accounts for more than half their sales.

As reported in The Economic Times, the largest consumers are from non-urban markets for many of these tablet makers. Many brands have been shipping tablets to the interiors of Uttar Pradesh, Andhra Pradesh and Kerala from Delhi.
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