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Growth of Indian e-commerce industry by 2016

With over 50% of total online orders coming from mobile, its quite evident that by the end of 2015 transactions from mobile devices will far exceed those from desktops. The leading online fashion retailer, Myntra has already announced its plans to convert into a mobile-only marketplace by the end of the year. Snapdeal receives around 65% of its orders from mobile and expect it to increase to 90% by the end of this year. E-commerce merchants just cannot afford to overlook these figures and need to embrace it at the earliest.

It’s true that e-commerce is still growing in urban markets but exponential growth is coming from Tier II & Tier III cities. While we are still struggling to provide internet connections to a billion laptops, we have successfully managed to serve data on one billion mobile phones. For many consumers in tier II and III cities, it is the only device that helps them connect with the rest of the world.

Thanks to Android based platforms, even the low-income segment is able to afford a smartphone which acts as an internet device. According to IAMAI, 65% of internet users are e-commerce customers. E-commerce has made it very easy for small town consumers to access and demand branded products.

Cash-on-delivery has opened up an all new array of opportunities for e-commerce in India. The small town and rural consumer who does not have a credit card can now easily pay for online shopping with cash-on-delivery.
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