Focusing primarily on customers in India’s major metro areas may be costing marketers critical sales in the tier-II and III towns across India. Our objective is to help marketers gather critical information about this rapidly changing segment of the Indian population, that has been christened ‘Unmetro’.
There are about 8,000 cities & towns across the Unmetro, beyond the traditional top metros also referred as to as the rest of urban India, Middle India, or ‘Tier II / III / IV Cities. Unmetro includes 45 cities with a population of more than 1 million and another 480 cities with a population of 100,000 or more.
Unmetro has undoubtedly become the destination to head for marketers across sectors and there has been an apparent shift in focus of advertisers from being Metro-centric to Unmetro-inclusive.
Click here to view Exploring Unmetro Series 1