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Unmetro Delhi 2013


From 9:45 am until 3:30 pm onwards

At Gurgaon

The Leela Kempinski, Gurgaon

21st August 2013 With India's economy growing rapidly, many new markets have developed. The metro's are no longer the elite group of the country and the tier II and tier III cities are undergoing a rapid economic development. The reasons for such development are the increase in penetration of media and entertainment, rising disposable incomes, consumerism, the desire to experience superior lifestyles and own global brands. This has created numerous opportunities for both national and international brands in India, specially in the tier II and tier III cities.

9:45 am- 10:15am Registration and tea
10:15 am – 10:20 am Welcome address by Bhaskar/afaqs!
10:20 am - 11:00 am The rise and rise of Unmetro India. The story in numbers.
11:00 am - 11:50 am Panel discussion: Made for Unmetro. What are the learnings that are common across these markets. Are the uniqueness of these markets an added challenge?
11:50 am - 12:05 am Tea/coffee break
12:05 pm - 1:00 pm Case Study presentation by two leading marketers on their strategy for non metro India, followed by Q&A
1:00 pm - 1:50 pm LUNCH
1:50 pm - 2:45 pm Panel discussion: Then and now: The big changes that have made the new markets the biggest agenda item for marketers.
2:45 pm - 3:30 pm The way forward: What to expect in the next 5 years: Experts discuss the biggest changes one can expect in the next five years, its implications for marketers, the metros and other aspects.