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Unmetro Bengaluru 2013

13Dec2013

From 2:30 pm until 7:00 pm Onwards

At Bengaluru

The Ritz - Carlton, Bengaluru

With India's economy growing rapidly, many new markets have developed. The metro's are no longer the elite group of the country and the tier II and tier III cities are undergoing a rapid economic development. The reasons for such development are the increase in penetration of media and entertainment, rising disposable incomes, consumerism, the desire to experience superior lifestyles and own global brands. This has created numerous opportunities for both national and international brands in India, specially in the tier II and tier III cities. Unmetro aims to showcase the potential, opportunities, challenges and success stories of marketers who have successfully expanded into these markets. Dainik Bhaskar brings to you Unmetro- a unique platform to discuss the markets driving India.

2:30pm- 3:00 pm Registration and tea
3:00 pm to 3:10 pm Welcome address
3:10 pm to 3:40 pm The rise and rise of Unmetro India. The story in numbers.
2:15pm - 3:00 pm Registration and tea
3:00 pm - 3:10 pm Welcome address
3:10 pm - 3:40 pm Keynote Address
3:40 pm - 4:20 pm The Unmetro divide. The demographics of succeeding in Unmetro markets. Who are the decision makers? The biggest consumption groups. The fastest growing categories. The future leaders? An expert panel discusses some key opportunities.
4:20 p.m - 4:45 pm Tea Break
4:45 pm - 5:45 pm What follows information. What is the impact of media reach in newer markets? What categories see a rise in demand?
5:45 pm - 6:30 pm How India’s smaller towns and cities react to design, vis a vis the metros
6:30 Onwards Cocktail and Dinner
3:40 pm to 4:15 pm Laying the Foundations of Financial Inclusion in the Non-metros 3 decades Ago
4:15pm to 5:00 pm Panel discussion: The Unmetro moment. When does a city become an attractive market for a firm? How quickly are firms acting on the new opportunities?
5:00 pm to 5:15 pm Tea break
5:15 pm to 5:45 pm The brand Story of Toyota Kirloskar
5:45 pm to 6:15 pm The story of 8 metros & 7800 towns
6:15 pm to 7:00 pm The way forward: What to expect in the next 5 years: Experts discuss the biggest changes one can expect in the next five years, its implications for marketers, the metros and other aspects.
7:00 pm onwards Cocktail and Dinner

Sandeep Singh : DMD & COO (Marketing & Commercial), Toyota Kirloskar Motor

Sandeep Singh

DMD & COO (Marketing & Commercial), Toyota Kirloskar Motor

Peter Suresh : Head BIU, Dainik Bhaskar

Peter Suresh

Head BIU, Dainik Bhaskar

Sridhar Ramanujam : Founder and CEO, Integrated Brand-comm

Sridhar Ramanujam

Founder and CEO, Integrated Brand-comm

He is a communication consultant, author, columnist, teacher, trainer, cricket enthusiast and a passionate social activist. A postgraduate in Management from IIM Bangalore and an MA in Economics from Loyola College, Chennai, Sridhar had spent over six years in the banking industry, and in his own words “counted other people’s money and wrote other people’s Fixed Deposit receipts” before entering the fascinating and often frustrating world of advertising. After completing over 25 years in the business and holding high-profile positions such as CEO of Pratibha Advertising( now Quadrant), Executive Director, RK Swamy BBDO and Executive Vice President, Mudra Communications, Sridhar founded Brand-comm, in 1998. Brand-Comm is a niche communications company headquartered in Bangalore with seven offices pan-India. Its range of services include brand consulting, advertising and public relations. Several well known brands such as the Future Group, MetLife and Dalmia cements are clients of Brand-Comm.

Ranjan Malik : Director, Erehwon Consulting

Ranjan Malik

Director, Erehwon Consulting

Ranjan has led and facilitated innovation initiatives in a large number of organizations across countries. Organisations like Apple, Areva, APC, Bausch & Lomb, Bayer, Cable & Wireless, Glaxo SmithKline, Johnson & Johnson, Honeywell, Microsoft, Mahindra Auto, Max New York Life, Novartis, Pepsico, Perfetti, Tata, Unilever and Whirlpool. He has created innovation methodologies, frameworks and tools. Some of these are the innovation evaluation architecture (used in the Forbes Applied Innovation Awards and Innovation for India Awards) and the 3C Spot-Fund-Nurture model used by NABARD in the area of Rural Innovation As an innovation speaker, Ranjan is sought for his unique ability to pick unobvious insights, ‘connect unusual dots’ and present a compelling message in his characteristic spontaneous style. He delivers high-energy and insightful innovation keynotes, methodology sessions and also chairs conferences.

Sridhar Rajaram : Group Manager Marketing, Madura Fashion and Lifestyle

Sridhar Rajaram

Group Manager Marketing, Madura Fashion and Lifestyle

Rakesh Makkar : President & Chief Distribution Officer, DHFL

Rakesh Makkar

President & Chief Distribution Officer, DHFL

Rakesh Makkar is the President and Chief Distribution Officer of DHFL, ‘India’s second largest housing finance company in the private sector’. He is a Management Committee (MC) member, managing the strategic sales and distribution initiatives of the company. Mr. Makkar brings to DHFL over two decades of valuable experience and expertise spanning new business and brand launches while developing dynamic sales teams, product and distribution networks, with an appropriate credit and risk environment. CitiFinancial, Fullerton and Future Money are three financial businesses he established in India. His retail finance experience covers Auto, Mortgages, Personal Loans, Two Wheelers, Consumer Durables and Insurance. His financial product launch portfolio includes India’s second largest co-branded credit card “Future Card”. Mr. Makkar also specialises in executing Portfolio Securitization deals for Mortgages and conducting due diligence for the acquisition of large corporations like GE India and PNB Housing Finance, while spearheading the acquisition of “Kinetic Finance”. Prior to joining DHFL in March 2013, Mr. Makkar was working as consultant for a Vietnamese Bank on consumer finance. This overseas stint follows his successful tenure as Chief Executive Officer of Future Money for nearly five illustrious years.

Mitu Jayashankar : Former Contributing Editor, Forbes India

Mitu Jayashankar

Former Contributing Editor, Forbes India

After spending two decades in journalism she recently stepped down as the Contributing Editor of Forbes India and is currently on a sabbatical. She began her journalistic career at A&M and passed through the portals of Businessworld and The Economic Times before coming to Forbes India, where she was part of the founding team. During this journey she covered a diverse set of sectors starting with the advertising and consumer marketing industry, moving to technology, education, social entrepreneurship and philanthropy.

Laveesh Bhandari : Director, Indicus Analytics

Laveesh Bhandari

Director, Indicus Analytics

Laveesh Bhandari completed his Ph.D. in Economics from Boston University. His Ph.D. dissertation was on the success and failure of international alliances. His thesis received the Best Thesis in International Economics award by the EXIM Bank of India in 1996. He was also awarded the Hite Fellowship for his work on International finance. He has worked with NCAER conducting studies on Indian Industry and infrastructure, taught at IIT Delhi, and now heads Indicus Analytics – India’s premier economics research firm. He has authored and co-authored numerous publications on socio-economic development, health, education, poverty, inequality, etc. He writes frequently for newspapers such as Business Standard, Economic Times, India Today, etc.

Suparna Mitra : Regional Business Head-South, Titan Company Ltd.

Suparna Mitra

Regional Business Head-South, Titan Company Ltd.

She has extensive sales and marketing experience, mainly in the lifestyle and the retail marketing area. Started her career with a sales stint in Hindustan Lever Limited. Subsequently she joined Titan Industries Ltd where she worked on several roles in marketing, both International and Domestic. The next stint was at Talisma Corp. as a Director – Product Marketing. She moved on to become Business Head – Lee in Arvind Brands Ltd. She has been Global Marketing Head – Titan where she was responsible for all marketing in India and international markets. This includes the mother brand Titan which is one of India’s favourite brands and all its sub brands like Raga and Nebula. Currently she is Regional Business Head- South for Titan Company Ltd where she is the profit centre head for all businesses of Titan including watches, jewellery and eyewear for the South region.

K. Ramakrishnan : President Marketing, Cafe Coffee Day

K. Ramakrishnan

President Marketing, Cafe Coffee Day

Rajendra Kumar Khare : Chairman and Managing Director, SureWaves

Rajendra Kumar Khare

Chairman and Managing Director, SureWaves

A second-generation entrepreneur, Raj Khare is the Founder, Chairman and Managing Director of SureWaves. A seasoned entrepreneur with rich experience in technology driven businesses, Raj co-founded a semi-conductor start-up, Armedia Labs that developed the world’s first single chip HDTV/MPEG Decoder before it was acquired by Broadcom Corporation for $67 million. Raj served as Managing Director of Broadcom India from 1999 to 2006, where he introduced a series of digital video products to secure Broadcom’s dominant position in the worldwide market. He has also held senior management positions earlier at Wipro and Tata R&D Labs, where he was responsible for development of several award winning real-time rugged computer systems for defense programs.

Rajiv Mehta : Managing Director, PUMA India

Rajiv Mehta

Managing Director, PUMA India

A foodie at heart, an engineer by profession and a retailer by passion - meet Rajiv Mehta, the young and multi-faceted Managing Director of PUMA India. A chemical engineer from ICT in Mumbai, Rajiv then completed his MS at the University of Pennsylvania. Today, after 8 years at the helm, Rajiv's contribution is recognized as instrumental in establishing PUMA as the creative leader of SportLifestyle in the country. With a singular vision to aesthetically blend sport, fashion and lifestyle, Rajiv is credited with the transformation of Rajiv has played a pivotal role in spreading the brand ethos of fun and joy. This is strongly reflected in the young and vibrant work culture at PUMA India wherein the "PUMA Way" of doing things with a generous measure of cool quotient is the norm. Rajiv is an adventure sports enthusiast and is a P2 level certified pilot for paragliding. Water sports, particularly white water rafting, bungee jumping and skydiving are amongst his adventure sports passions.

Vimal Parthasarathy : Principal Partner, Dentsu Media, Bangalore

Vimal Parthasarathy

Principal Partner, Dentsu Media, Bangalore

He has over 2 decades of cross functional, advertising agency experience and has worked in agencies like FCB Ulka ( now Draft FCB Ulka) , Mudra and Dentsu. He is a Science graduate from St. Joseph’s College Bangalore and a Management Graduate from the Bharathidasan Institute of Management, Trichy.