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Unmetro Bengaluru 2014


From 2:15 pm until 7.00 pm onwards

At Bengaluru

Ritz Carlton, Bengaluru

With India's economy growing rapidly, many new markets have developed. The metro's are no longer the elite group of the country and the tier II and tier III cities are undergoing a rapid economic development. The reasons for such development are the increase in penetration of media and entertainment, rising disposable incomes, consumerism, the desire to experience superior lifestyles and own global brands.

This has created numerous opportunities for both national and international brands in India, specially in the tier II and tier III cities.

Unmetro aims to showcase the potential, opportunities, challenges and success stories of marketers who have successfully expanded into these markets.

Dainik Bhaskar brings to you Unmetro- a unique platform to discuss the markets driving India.

2:15 pm - 3:00 pm Registration and tea
3:00 pm - 3:10 Welcome Address
3:10 pm - 3:40 pm Keynote Address - The travelling CMO. With a larger size has come more diverse markets, and for CMO's, this increasingly means relearning all over again, when it comes to to the unique strengths and idiosyncracies of each market. Or does it? A CMO shares his story.
3:40 pm - 4:10 pm Wealth in the Unmetro's. Who are the new rich? How are they getting there? What are their prized possessions, who influences them the most? Premium goods, Luxury purveyors, and media experts debate.
4:10 pm- 4:30 pm Tea Break
4:30 pm - 5:00 pm The Unmetro case Study: A case study by a marketer on an Unmetro strategy that worked.
5:00 pm - 5:45 pm Unmetro stereotypes: From being seasonal, to superstitious, to low value, small pack sizes etc. Which are the Unmetro stereotypes that are no longer relevant, yet still prevalent? A panel of marketers, social expert, and advertising strategist discuss.
5:45 pm - 6:15 pm In Conversation: Anustup Datta
07:00 pm onwards Dinner and Cocktail

P. Krishna Kumar : Executive Director & General Manager, Consumer & Small Business - Dell India

P. Krishna Kumar

Executive Director & General Manager, Consumer & Small Business - Dell India

P. Krishna Kumar (KK) is currently the Executive Director & General Manager, Consumer & SB, Dell India and has been with the company for over 7 years. In this role, KK is responsible for developing and driving the sales and business strategy for the consumer and small business segment in India. He is focused on driving the growth and expansion of Dell’s products and services across the India market through the consumer channel business and by increasing PC awareness in education segment, directed at end users.

Rajendra Khare : Co–Founder & CMD, SureWaves MediaTech Pvt. Ltd.

Rajendra Khare

Co–Founder & CMD, SureWaves MediaTech Pvt. Ltd.

A second-generation entrepreneur, Rajendra Khare earlier co-founded a semi-conductor start-up Armedia Labs that developed the world’s first single chip HDTV/MPEG Decoder. It was acquired by Broadcom Corporation for $67 million. He served as Managing Director, Broadcom India, where his team went on to develop a series of digital video products that commanded a dominant share of the worldwide market. He has also held leadership positions earlier at Arcus Technology, Wipro and Tata R&D Labs. Raj co-founded India Semiconductor Association (ISA) and served as its founding Chairperson. An Electrical & Electronics Engineer from BITS, Pilani, Raj has filed more than 30 US patents for innovative technology and was awarded both the Udyog Rattan Award and Bharat Gaurav Award as recognition for his pioneering work in the field.

Arvind Hegde : MD & Director Consulting, Ray and Keshava

Arvind Hegde

MD & Director Consulting, Ray and Keshava

Arvind joined Ray+Keshavan in 2006 and tracks rapidly changing industries – there is nothing he doesn’t know about brands and business. Arvind has worked in the area of market entry strategy, corporate brand transformation and change management since 1995. He has worked with CMIE, Dun & Bradstreet, CRISIL and Shining Brand Consulting and has managed complex consulting projects across multiple stakeholders.

Bhaskar Choudhuri : Director Marketing, Lenovo

Bhaskar Choudhuri

Director Marketing, Lenovo

Bhaskar is responsible for leading the Marketing function of Lenovo India with a keen focus on PC+ which covers the gamut of PC’s, Tablets and Smartphones. Based out of Lenovo India’s headquarters in Bangalore, he comes with 14+ years of diverse experience in sales and marketing, primarily in the FMCG space.

Srinivasan K A : Co-founder Strategy, Business Development and Marketing  - Amagi Media Labs

Srinivasan K A

Co-founder Strategy, Business Development and Marketing - Amagi Media Labs

Srini is a problem solver and a business alchemist who loves to design new business models. Srini is one of the co-founders of Amagi and leads strategy, business development and marketing at Amagi. Srini has spent the better part of his career building sales & marketing organizations and spearheading business development. Srini had earlier co-founded Impulsesoft which went on to become the worldwide leader in Bluetooth stereo. As Director of Sales at Impulsesoft, Srini drove strategy and sales execution at Impulsesoft and was responsible for successfully building business across various geographies including Japan & Asia pacific. Impulsesoft was eventually acquired by SiRF Technology in 2005 for its technology leadership in Bluetooth. Post acquisition, Srini headed wireless business development for Asia & Europe at SiRF and drove relationships with key operators, handset OEMs and ecosystem partners in the region. Prior to Impulsesoft, Srini was building technology products at IDeaS (now part of SAS) in Minnesota and Texas Instruments in Bangalore. Srini is a regular speaker at various forums on entrepreneurship and business management

K. Sudhakar Rao : Director-Branding, ICFAI

K. Sudhakar Rao

Director-Branding, ICFAI

Sudhakar Rao studied Mechanical Engg at graduate level and went to IIM , Bangalore for Post Graduate Program in Management where he studied Corporate Strategy and Marketing. Sudhakar Rao started his career as Brand Manager and moved up as SBU Head and Director. In a career spanning over 17yrs, Sudhakar Rao played multiple roles of Branding, Marketing, P & L responsibilities, Team Building, Corporate Relations, International Operations, PR etc In the last 17yrs of fast track work life, Sudhakar Rao dealt with sectors like Textiles, Food and Education where he not only launched many brands but also nurtured and doctored brands giving them the rightful position in the market place. At ICFAI Sudhakar Rao is the Head of Branding for the entire Group that includes 11 ICFAI Universities, 9 ICFAI Business Schools and a huge Distance Learning Program. He is also the official spokesperson for the ICFAI Group.

Anustup Datta : COO-Vertebrand, Bangalore

Anustup Datta

COO-Vertebrand, Bangalore

Anustup is Vertebrand's Chief Operating Officer and the driving force behind Vertebrand's project delivery. He is the architect of the clients' brand strategy development and implementation. Anustup's expertise lies in the areas of Brand Valuations, Strategic Planning and Market Research. Using his far reaching expertise, Anustup guides all Brand Due Diligence and valuation assignments. He is Vertebrand's longest serving employee, having joined Raghu in Vertebrand's infancy. Having handled quantitative research and Corporate planning functions across TITAN and GlaxoSmithKline Pharma, Anustup has moved to an entrepreneurial innings at Vertebrand. Anustup is an Electronics Engineer from IIT, Madras and has followed this up with a Management diploma from IIM, Calcutta. A quizzer par excellence, Anustup has won several prestigious awards in national and international quiz competitions. His other interests include theatre, music and solving complex maths puzzles.

Dr. Ashwin Naik : CEO and Co-founder, Vaatsalya

Dr. Ashwin Naik

CEO and Co-founder, Vaatsalya

Ashwin is the founder/CEO of Vaatsalya Healthcare, an award winning social enterprise, focused on building a network of hospitals in Tier II and Tier III towns of India. While 70% of India’s population lives in semi-urban and rural areas, majority of the healthcare facilities are in the urban areas and inaccessible to this large segment. With nine hospitals in Karnataka and two in Andhra Pradesh, totaling 1000+ beds, Vaatsalya is the largest hospital network of its kind in India, bridging this gap. Ashwin has a medical degree from Karnataka Medical College, Hubli and Masters from University of Houston, Texas. Vaatsalya Honors and Recognition: Winner of the Porter Prize 2012, Vaatsalya has been recognized as a leader in strategy for redefining the idea of patient care and fundamentally challenging the economic models in the healthcare industry. Vaatsalya was ranked the 5th fast-growing-company in India by All World Network, in 2010. Forbes magazine, in 2011, featured Vaatsalya as one of 5 hot startups. Prior to that, Vaatsalya bagged a number of prestigious awards: BiD Challenge India 2007 for the best business in development sector, LRAMP Award for Innovation 2008, Sankalp Award for Social Enterprise 2009 and Frost & Sullivan Healthcare Excellence Award 2010.

G.K.Suresh : General Manager-Brands, Foods Business, ITC


General Manager-Brands, Foods Business, ITC

G.K.Suresh is the General Manager - Brands with the Foods Business of ITC Limited looking after the categories of Staples, Snacks, Confectionery, Noodles and Ready to Eat products. GK has worked in a variety of roles from Sales to Trade Marketing to Brand Management. In his prior assignment, he was Head - Brands and Business Development with the Personal Care business where he oversaw the launches of brands like Fiama Di Wills, Vivel and Vivel Active Fair - across the intensely competitive categories of Soaps, Shampoos and Fairness Creams. He is an Electrical & Electronics engineer from BITS Pilani and an MBA from FMS-Delhi.

Sonia Serrao : Chief Manager, Media Planning & Buying, Tata Global Beverages Limited

Sonia Serrao

Chief Manager, Media Planning & Buying, Tata Global Beverages Limited

Over 16 years in marketing and media planning in start-up, turnaround and rapid-change environments. Presently working with Tata Global Beverages (TGBL), Bangalore as Chief Manager Media across brands. Experience spanning across various product categories (IT hardware, consumer durable, FMCG etc), customer segments (Large enterprise, SMB and consumer) and geographies (including India, ASEAN, Korea, Turkey, Middle-East & Russia).

Meenal Lall : DGM Business Development,  AMC Cookware (India) Pvt. Ltd.

Meenal Lall

DGM Business Development, AMC Cookware (India) Pvt. Ltd.

Meenal Lall heads, Business Development division of AMC India as Deputy General Manager. AMC is the world’s number one premium cooking system and one of the leading direct selling Companies. AMC has been successfully operating in India, with Bangalore as its headquarters and production centre since year 1996. At AMC, Meenal plays a key role in formulating Sales, Marketing, training and other Strategies aimed at Organizational Development. She leads the activities involved in Marketing, Food & Nutrition, Human Resources, Customer Care and Training through managing and mentoring the functional heads of the these departments. Meenal has over 16 years of hands-on experience in Sales, Marketing and training in the field of Media and direct selling industry. She specializes in start-ups and reengineering degrowing companies. Prior to AMC, She has worked with Tupperware India for 6 years as Head of sales training function apart from her stint as Regional Sales Head, responsible for formulating training strategies, processes & execution (Programs, content, delivery, evaluation & certification) through a team of training managers heading separate verticals & regions to cover all aspects of Tupperware business model. She played an important role in making Tupperware an omnipresent brand with wide network of distributors across India. Her other assignments include Indian Express, where she worked as a Sales Manager responsible formulation of business plan and revenue generation strategies for the northern states of HP, Punjab, Haryana and Chandigarh for The Indian Express and other group publications i.e. Express Careers, Financial Express, Chandigarh Newsline and Express Classifieds. Meenal is an MBA, Marketing from HP University Shimla.

Sanchayeeta Verma : Managing Partner, Maxus South India and South Asia

Sanchayeeta Verma

Managing Partner, Maxus South India and South Asia

Sanchayeeta Verma, Managing Partner, South India & South Asia, Maxus Heads the South India and South Asia operations of Maxus Global. With over 20 years of experience, she has played a key role in shaping the media and communication planning of many of India's top brands and clients. Her experience ranges across multiple categories such as FMCG, durables, automobile, finance, telecom, retail & e-commerce. She has been a key member of GroupM India for the past decade, including being Head of Insights & Comms Planning for Mindshare India, prior to taking on her current role in Maxus. She is part of the Maxus Global EXCO & one of Campaign India's A-List marketing professionals.

Peter Suresh : Head Business Intelligence Unit, Dainik Bhaskar

Peter Suresh

Head Business Intelligence Unit, Dainik Bhaskar