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With India’s economy growing rapidly, many new markets have developed. The metros are no longer the elite group of the country and the tier II and tier III cities are undergoing a rapid economic development. The reasons for such development are the increase in penetration of media and entertainment, rising disposable incomes, consumerism, the desire to experience superior lifestyles and own global brands.


This has created numerous opportunities for both national and international brands in India, specially in the tier II and tier III cities.


Unmetro aims to showcase the potential, opportunities, challenges and success stories of marketers who have successfully expanded into these markets.


Dainik Bhaskar brings to you Unmetro- a unique platform to discuss the markets driving India.