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Category Archives: Stories

HUL signals new focus on ‘win in many Indias’

In a clear acknowledgement of its preparedness for a new market dynamic that is increasingly moving across a wider swathe of the country, leading FMCG company, Hindustan Unilever (HUL) has initiated a new operating framework which deals in distinct consumer clusters designed to make the organization future ready.  Termed WIMI...

Small town travellers grow international wings

Every morning, Raju who lives in a two room flat in Surat, passionately scans the newspapers for attractive international tour packages. Thanks to the deals offered, he has been to Malaysia, Singapore, Thailand, Australia and New Zealand and is now on the lookout for a concessional package...

Target small towns to beat competition

Would you believe Stayzilla gets more than 75 percent of its bookings from small towns and cities. The Indian startup “Stayzilla” has quietly reached smaller towns and villages of India and has successfully managed to raise $20 million in funding to expand its operations. Focusing on keeping...

Grasim takes the small town route

In an attempt to cater to the increasing demand of the evolving tier II and III city consumer, the Indian menswear brand Grasim recently launched its new Spring/ Summer 2015 ready-to-wear collection. Owned by the Aditya Birla Group, Grasim sees immense potential in the small towns of...