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About unmetro

has published 111 posts

Author Archives: unmetro

Small-town India gorges on MNC restaurant chains

From Happy Meals at Gwalior to Zinger Burgers at Vizag, baby corn pizzas at Haridwar and Broccoli pasta in Kota, multinational restaurant chains are increasingly targeting the small-town India. For world’s leading fast food chains such as McDonald’s, KFC and Domino’s Pizza up to one-fourth of their...

Real Estate booms in Tier II and III cities

Metros are on the way for Jaipur, Kochi, Pune, Chandigarh, Ahmedabad, Kanpur, Ludhiana, Bhopal, Indore, and Faridabad. The overcrowding in Tier I cities have compelled people to move out to open spaces with wider infrastructure and healthy environment. A change in the real estate trends is visible...

HUL signals new focus on ‘win in many Indias’

In a clear acknowledgement of its preparedness for a new market dynamic that is increasingly moving across a wider swathe of the country, leading FMCG company, Hindustan Unilever (HUL) has initiated a new operating framework which deals in distinct consumer clusters designed to make the organization future ready.  Termed WIMI...

Small town travellers grow international wings

Every morning, Raju who lives in a two room flat in Surat, passionately scans the newspapers for attractive international tour packages. Thanks to the deals offered, he has been to Malaysia, Singapore, Thailand, Australia and New Zealand and is now on the lookout for a concessional package...

Target small towns to beat competition

Would you believe Stayzilla gets more than 75 percent of its bookings from small towns and cities. The Indian startup “Stayzilla” has quietly reached smaller towns and villages of India and has successfully managed to raise $20 million in funding to expand its operations. Focusing on keeping...