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Growth of Indian e-commerce industry by 2016

With over 50% of total online orders coming from mobile, its quite evident that by the end of 2015 transactions from mobile devices will far exceed those from desktops. The leading online fashion retailer, Myntra has already announced its plans to convert into a mobile-only marketplace by...

Retail in the small towns

Facing the issues of high rentals and low footfalls, one-third of retailers at shopping malls in large cities like Mumbai, Delhi-NCR, Chennai, Bengaluru and Kolkata are moving to Tier II and III cities, according to an Assocham survey. This clearly shows that in order to make the...

India’s small towns are the future

Despite saturating growth in the metros, the small-town consumers are starting to splurge. Godrej, a family-owned conglomerate, saw its sales of white goods drop by over a tenth in big cities in the past fiscal year. But sales in towns of less than 100,000 people rose by...